…is acknowledging what they are worst at. They think they’re good (or good enough) at everything.
But consider that every company needs to get results in four areas.Â This means the company needs skills such as:
Even a company that’s not growing and changing very much needs most of those skills. How likely is it they all reside in one person?
Why would anyone even want to be good at all of that? And how could a rational person believe he or she is? OK never mind that last question, we’re talking about entrepreneurs, not rational people.
Of course, when you start a company you have to do everything. With no money you don’t have the option of hiring and you don’t have the option of letting stuff go un-done so you do it all. The problem is that you don’t look toÂ see what you’re really good at and off load the other stuff as soon as you can. It’s like a really good wide receiver starting a football team and staying as quarterback as long as possible.
â€œHas anyone given you the law of the offices? No? It is this: nobody does anything if he can get anybody else to do it. â€¦ As soon as you can, get some one whom you can rely on, train him in the work, sit down, cock up your heels and think out some way for the Standard Oil to make some money.â€
[tags]CEO, Marketing, entrepreneur, small business[/tags]