I’ve extended the free offer (due to heavy blog promotion this week).
I have an autographed copy of the book by Dan Pink. I’ll give it away for FREE to a randomly chosen reader who emails or comments how they found out about this blog. Send your email or post your comment by midnight, eastern time on Friday 5/5.
A Whole New Mind is about how economic changes make “right brain” qualities more important than they have ever been for success. This is in contrast to recent history when “left brain” stuff has been sufficient.
This is why a $3 toilet brush must be not only sourced and marketed cheaply (left brain accounting skills) but also well designed (right brain creativity) if it’s going to sell. It’s also why spirituality and happiness (right brain qualities) are as important in career decisions as retirement packages and salary (left brain).
And it explains that, in Pink’s words “seeing the big picture is fast becoming the killer app in business.” In other words, entreprenuers who understand the inter-relatedness of the systems in their companies (right brain) do better than ones who don’t get the relationships that make the whole bigger than the sum of the parts.
More than just explanation, the book has exercises and examples. Dan is a prescient writer who frequently sees trends before they’re well known.
Dan will also be a keynote speaker at the 11th annual International Coach Federation conference Nov. 1-4, 2006 in St. Louis. If you have any interest in coaching, or just want to see Dan in person, I’ll see you at the Arch.