The titles comes from a great article in the Wall Street Journal by Scott Adams, creator of Dilbert. It highlights his experience with giving stuff away for free on the web. His results are a mix of plus and minus. Great read.

You may not know that besides being funny, Adams is a very perceptive thinker about a lot of things. Many of them are business related. His book “The Dilbert Principle” is a very funny compilations of some of his early cartoons. Then the last chapter is a very insightful riff on how to run a company the right way. Sure it’s tongue in cheek but you could teach a college course from this chapter if you didn’t tell people who the author is – it’s really good stuff.

Takeaway:

• Read Scott Adams’ blog

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