Seth Godin has Top 10 Secrets of The Marketing Process. Great stuff!!

I have just two nits to pick. The first is #1 Don’t run out of money.

Yes but … especially for start ups, spend each marketing dollar like it’s your last. There are times when not having enough money makes you watch each dollar so closely you stop doing stuff that doesn’t work a lot quicker than folks with a big budget.

The second is #5. If it makes you nervous, it’s probably a good idea. If you’re sure you’re right, you probably aren’t.

The last part is true. The first is not. Good ideas will make you nervous. But not everything that makes you nervous is a good idea.

This post from John Dodds is directed at geeks trying to market software products. Just knowing that makes it easy to see how much of it applies to the rest of us. (In case you don’t know, when he gets to #6, RTFM means Read The F*&%ing Manual)