My natural inclination is to believe the facts but disbelieve the story. That is, I usually think there are explanations (perhaps luck, perhaps existing trends) that people don’t give enough credit to. Instead they tend to assume that everything good that happened was caused by something that they did.
Even with that caveat, Hugh MacLeod’s explanation is impressive.
Note: The picture is from the Stormhoek Blog
Takeaways:
- Know the market you’re in (see Hugh’s #10).
- Marketing can become a conversation not a lecture. The implications of that are huge.
- The differences can appear subtle yet have amazing impact.
- How it applies to you and your market will probably be very different from how it applies to anyone else (even your competitors).
- That means you kind of have to make it up. But you have to get the subtlety / amazing impact connection to do it well.
- Granted these are not just takeaways from that one post but from a lot of what I’ve been reading on Hugh’s blog and Seth Godin’s.
[Update: The hyperbole is mine not Hugh’s. I knew that. Check out Hugh’s comment here]
Technorati Tags: entrepreneur, marketing, web 2.0, blogging, small business
2 responses to “Increased Wine Sales 1,200% (Twelve fold) in 2 years by Blogging”
Well, 1200% might be a bit of a stretch. The last few weeks have been amazingly good ones. Whether our luck will hold at this level remains to be seen.
Secondly, it was team effort. And most of the really hard work was done offline. But the online stuff informed the offline stuff in a big way.
Thanks for the kind words, regardless =)
What a great thing to happen! Yes blogging does pay off for online and offline efforts.