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Illustration of a bird flying.
  • The Only Customer Satisfaction Survey You Should Ever Use

    It only has 2 Questions: Would you recommend this to a friend? Why or Why not? This is a slightly modified version of John Mariotti’s approach. I added the phrase “to a friend” because it adds an emotional element to the customer’s thinking. They think about recommendation they feel about friends. My reason for only…

    March 17, 2012
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